Whether you already have business websites that aren’t performing as well as you had anticipated in terms of traffic or leads, or are building your first website, there are certain “must haves,” or steps that must be taken in order to transform your website into an inbound marketing machine. At EBB Web Design, we know what it takes for a website to perform as it should in order to attract visitors and transform those visitors into leads and buying customers. Here are a few of the “must haves” that can transform your website from fizzle to phenomenal.
First is getting found online. Creating an effective inbound marketing strategy and implementing the most effective SEO campaign is critical to being found on the Internet. Funneling traffic from Google, Yahoo!, Facebook, relevant blogs, and other sources to your website is key. This is accomplished through search engine optimization, which takes hard work and a consistent approach. SEO involves optimizing your website for key search terms, link building, and other on- and off-page strategies.
Next comes website design and usability. Once you’ve begun generating traffic, your next area of focus is getting the targeted traffic your website is receiving to stay on your site. This involves great design and usability; in other words, you want those who come to your site to find the design user-friendly, and the content useful. Visitors should find your website not only visually appealing, but exceptional in terms of interactive experience and delivering what your visitors are looking for.
Content. Yes, content is still king, and the most important component of your website. Search engines want to see relevant, useful, engaging, informative content – and so do people. You can accomplish this by adding a blog to your company website, and creating fresh, compelling content as often as possible. It doesn’t always have to be the written word, either. Try putting videos, helpful infographics, contests, user-generated content, and other cool concepts up on your blog. Companies who blog have more than double the visitors of companies with no blog, and B2C companies who blog generate 88% more leads than those without a blog. This should be proof enough of the importance of killer content and a great blog!
Converting your traffic into leads. Does your website have an easy way for those who visit to leave their information (name, email address, etc.)? When a visitor leaves your website without providing some information, you have lost a prospective lead forever. A high converting website will entice visitors to leave their information, allowing you to nurture them and grow the relationship until the point they are ready to spend money.
At EBB Web Design, designing websites that work hard for Atlanta businesses is what we do. From SEO and web design to content creation, our goal is to make your company more visible online – and more profitable. Give us a call today!Google+