Those in the real estate industry are typically tech-savvy, and know that at least part of their success hinges on having a solid online presence. Not having a website is out of the question today, and even when you have a site, the competition is fierce. In order to compete and generate leads, it’s important to consider custom real estate website design, which involves several other vital pieces to the success puzzle – SEO, effective web marketing, IDX integration, and more.
IDX integration? What’s that?
This is an abbreviation for Internet Data Exchange, and while it may sound like something that’s highly technical and way above your head, it really isn’t. Essentially, IDX makes it possible for those who visit your website to search and browse through MLS (Multiple Listing Services) properties. If you’re a real estate professional, no doubt you’ve visited Realtor.com, Trulia, or Zillow. Just as these well-known and popular sites do, you can display current home/properly listings by integrating data into your real estate website. This is basically how IDX integration works.
IDX listings can benefit your SEO efforts, and search engine optimization is another important factor for increasing leads and organic traffic. Most real estate agents provide their services to those in a specific geographical area or region. For instance, you may be an Atlanta real estate agent who works with buyers and sellers all around the area including Decatur, Peachtree City, Johns Creek, Suwanee – you get the idea. You probably don’t often work with clients in other states, or even those in Georgia who are hundreds of miles away, so local SEO is important.
Keyword targeting is essential in custom real estate web design and IDX integration. Think about those people who are searching for a home; what would they typically key in to find what they’re looking for? Going back to the Atlanta example, someone looking for a home in Suwanee would likely perform a search query such as, “Suwanee homes for sale,” “real estate agent in Suwanee,” or something along those lines. Keywords and search phrases should be incorporated not only into your website copy, but in heading tags as well.
Search function. Can users key in even the most detailed, specific criteria and find what they’re looking for? Many users not only look for homes in specific cities or even neighborhoods, but by property type, home size, price, school zones, and more. Make sure you provide smart search options for your users, and that it’s located front and center, where it can’t be missed!
Real estate is a highly competitive industry, there’s no doubt about it. That said, you can compete and even move ahead of the pack when you have a team who specializes in custom real estate website design, IDX integration, SEO, and all of the other pieces that make it all work! Don’t be left in your competitor’s dust – give EBB Web Design a call today.Google+