Over the past decade or so, huge technological advances have been made; customer service nowadays is nothing like it was in the 90’s! Considering so many of us spend more time on computers, smartphones, and other devices rather than “face to face,” it’s important for companies to re-think the art of customer service.
As a highly trusted internet marketing company in Atlanta, we know that outstanding customer service is one of the most important aspects of successful online marketing. How do you provide great customer service to your potential and existing clients when you don’t actually see them in person?
Learn from customers and create a rapport – here are our tips:
Slow down and ‘listen’ to your customers online. What are the messages you’re getting in emails, and what are your fans and followers on Twitter and Facebook saying about you? Pay attention to these signals. Word-of-mouth is the best advertising, and having your customers share their experiences with your company with their friends on social media platforms is often the best (free) promotion! It’s also important that you monitor any negativity as well, though.
Creating rapport is fairly easy. The team at our Atlanta internet marketing firm knows the importance of frequent communication and prompt responses. Whether through email campaigns, social media, or your blog, engage with your customers often – at least every day. Show your audience that you are listening by responding to their questions or inquiries. Occasionally, make the engagement all about being a real person, rather than a business constantly promoting.
There are also a few tools that will help you easily manage social media without spending your entire day going back and forth from your work projects to Twitter, Facebook, etc. Hootsuite, TweetDeck, and Sprout are three tools that will help streamline your social media efforts.
Customer service is still one of the most import components of any company’s success, maybe even more so today considering we are living in a digital age when interpersonal engagement seems to be almost non-existent at times.
Customer communication should be a top priority for your business. Ready to learn more about successfully marketing your company online? The Atlanta internet marketing pros at EBB Web Design are ready to help!Google+