Most companies have websites today; a smart move considering more and more consumers are moving toward online shopping for products and services. You may think your website is perfect – it’s simple to navigate, viewable on multiple devices, relevant, easy on the eyes, etc. – at least you think it is. Before you sit back and think everything’s as perfect as it could possibly be, make sure to ask yourself these key questions! Your website is the first glimpse people get of your business – the first impression – and it’s the only one that matters.
Is your website mobile-friendly? How many people do you know that use their smartphones, tablets, or other devices to search the web? Probably more than you can count. No matter what device people are using, they should be able to view your site easily so there’s no need for scrolling sideways or zooming. Images, text, and other elements should fit nicely, regardless of screen size – it’s known as responsive design.
Do you maintain a company blog on your website? Not only does a blog help improve your SEO efforts because you’re adding fresh content regularly, it also keeps your target audience informed, updated, and even entertained in some cases. Announce your latest product, new employees, charity efforts, or anything you think is newsworthy or that your readers would enjoy. Without a blog and with static product/service pages that essentially remain the same for months on end, what do visitors have to look forward to and why should they visit? Enough said.
Now about your content…
Today, relevant content is everything. No one wants to visit a website to find content from a decade or five years ago! Monotony puts people to sleep, and nobody wants to consume content that rambles on and on about the company. It’s all about the visitor, so be sure your content is relevant to NOW, and that it’s inspiring, informative, and thought-provoking.
If you’re active on social media, have you included links to your profiles on your website? If you haven’t, this is something you need to do right this instant! Not only does linking to the social media platforms you’re active on make it simple to cross-promote your news, blog, and events, it’s also an easy way for potential clients and website visitors to make a more solid connection with your business and get a feel for the “humans” behind the company. Think of how your following will grow and the endless possibilities when it comes to “sharing” or “retweeting” your news!
You may think your website doesn’t need any tweaking or updates in design, but be sure you have all the boxes checked before you assume it can grow your business and do the job it was designed to do – attract new business while maintaining current customers.
Wonder if your old site could use a facelift? Need a new website for your business? At EBB Web Design, our Atlanta web design team is all about creating an effective and engaging online presence. Contact us today, and let’s get started!Google+