As experienced Atlanta web design professionals who stay on top of the most current design trends, we know that what was popular and effective last year may not be what you need this year in terms of compelling visitors to remain on your site, or form an opinion about your company. User experience is key, and keeping your visitor on your website for longer than 5 seconds is critical. Visitors spend only seconds forming an opinion of your website, so design should ultimately ensure visitors are engaged and not tempted to quickly hit the back button and go to your competitors. So, what website design trends might it be time to retire? Here are our website designers’ thoughts on the matter.
Sliders. What? You have probably come across many websites with sliders, as they’ve been popular in web design in recent years. The downside? You’re essentially directing the viewer’s attention away from the solution you provide to the pain/problem. Multiple images are distracting, and don’t assist in focusing solely on your main value proposition. Sliders can also slow loading time, another reason visitors leave and go elsewhere.
Videos that play automatically. Provide your viewers with the option to watch your video, rather than forcing it on them whether they want to watch it or not.
Separate websites for mobile. Responsive design is essential today; one website should display properly on all devices, regardless of screen size. Having a separate design for mobile devices may only get you penalized, because of duplicate content – the same content on both sites – which Google frowns upon.
Pop-ups that contain snarky labels. Consumers are annoyed by pop-ups that give snarky options, such as “no thanks, I don’t want to learn how to make more money.” All these snarky options accomplish is to annoy your audience, or make the visitor feel like you’re attempting to trick him/her. If you do use pop-ups, make sure they only appear after a considerable amount of time has passed – and that they give the viewer an option to opt out of the box.
Web design trends come and go; some remain popular and effective for years, while others are leave quickly. At EBB Web Design, our Atlanta website design team knows what works, what trends are here to stay, and which to avoid. Contact us today for a website that accomplishes your goals, and delivers what users want!Google+