While having a good social media strategy in place can definitely help engage customers, build brand awareness, and even increase your search engine ranking, it can also be disastrous when not approached the right way. As trusted Atlanta digital marketing professionals, we want to help ensure your business steers clear of controversy or even total disaster! Here are a few tips we think you’ll find useful to avoid social media disasters.
Humor is good, but try to avoid things that are too “cheesy” or that push the boundaries to draw attention. Occasional humor is a great way to engage followers, just consider whether something you think is funny/suitable would also come across that way to your followers.
Religion, politics, and sexually-oriented topics should be avoided – unless you are a religious institution or politician, of course. People have very different views on political topics, religion, and sexual orientation, so avoid these topics like the plague in your social media marketing.
Don’t voice your complaints, but don’t run away from others’ complaints, either. Complaining about what your competitors do, about your customers, or even about your employees or the day you had simply isn’t appropriate for a business. Taking just a few seconds to consider how readers may interpret your message can help you avoid any costly mistakes. When customers have a complaint or a bad experience with your product/service and voice those complaints for all the world to see, don’t run away. Apologize even if you don’t agree with the complaint, and handle it like a professional – do what you can to make things right, and it will ensure your company comes out on top, looking like the professionals you are.
At EBB Web Design, we know that the right approach to social media can result in huge benefits for your company. Need help with your social marketing strategy? Give our digital marketing team a call today.Google+