As trusted Atlanta SEO service providers who are dedicated to delivering exceptional results to clients, we understand that SEO is a tough concept to grasp for many people. What worked like a charm just yesterday may not work today, and the rules are constantly changing. Some trends come and go, other strategies work for the long-haul. When it comes to optimizing your website for search engines, we want to warn you about a few mistakes that could prove to be disastrous when it comes to SEO.
Here are our top 3 picks for SEO strategies you want to avoid at all costs:
Keyword stuffing. Remember back not too long ago when you would come across a page on a website that read something like this:
“Sara is a Los Angeles makeup artist who specializes in artistic make-up. If you need a Los Angeles makeup artist who is passionate about her work, Sara is a trusted make-up artist in L.A. who has done makeup for many special events and occasions.”
Not only does Google now abhor this type of gibberish, it’s apparent to readers that whoever wrote the content really went overboard. Keyword stuffing used to be effective; today, it will simply get your website penalized for over-optimization. Include your keywords in the meta description, title tag, and h1 or h2 tags (headers) here and there – but DON’T over-do it!
Optimizing for search engines instead of users. Today, Google is the number one search engine and wants to stay that way. Therefore, they want to deliver the best possible results to users, websites that really provide useful, informative, engaging content that isn’t the same rehashed stuff every other website provides. This means that first and foremost, you should keep the user in mind when optimizing your website. Is it easy to navigate and simply designed? Does it answer your visitors’ questions and engage them? A website that is well designed will enhance your SEO efforts, because visitors will return regularly – and will stay on your site longer, an important factor in ranking.
Using Flash instead of HTML. Sure, Flash looks great to the eye – but how does it look to search engines? While Google has made great strides in understanding the content on websites built using Flash, it’s still a long way from HTML, which search engines understand well and can process.
When it comes to SEO, it’s basically very simple – don’t over optimize your website, avoid keyword stuffing, and DO offer your visitors the best possible user experience! Aside from building a few quality inbound links, this is the “gist” of search engine optimization.
Want your website to soar high above the rest, both with search engines and your visitors? At E.B.B. Interactive, we are an Atlanta SEO company who specializes in taking our clients to the top!Google+