Today, getting on page one in search engine results is tough, no matter what industry you’re in. You know that in order for your business to flourish online, your website must be highly visible to your target audience. Unless you’re on page one, it isn’t likely that you will get the necessary traffic to increase leads and sales. Few people search any further than page two, and most don’t even go that far. So, how can you get on page one – and stay there? It’s certainly helpful if you have a SEO firm with professionals who are experts at what they do.
Aside from that, here are a few SEO tips that will help you keep your website in front of those that need it most.
Let your content flow naturally. Nothing is worse than forced content, all written in an effort to get just the right keyword density. Your readers don’t want it – and neither do the search engines. Today, those little search “bots” are getting just as smart as humans when it comes to recognizing content that amounts to a bunch of keyword-stuffed babble. Try using synonyms and letting the content flow naturally. Keywords will come in where they should through the natural course of conversation.
Deep linking. Your home page isn’t the only page on your website, so why should it get all of the “link love”? Search engines are getting smarter by the day. When a website has inbound links coming from other websites to your internal pages, the search engines take it that your website must be worthwhile.
Use title tags to your advantage. In effective SEO practice it’s important that you update your website with fresh, original content on a regular basis. Don’t forget those title tags when you post new content! When you post a new article, make sure the keywords are in your title tag, preferably toward the front.
Pay attention to your web page URLs…they should be “pretty”. Many webmasters forget to pay attention to the URL when adding a new page, article or blog post. Suppose your website is about nutritional supplements, and you add a new page on the benefits of Omega-3 fatty acids.
Your URL should appear as:
This helps search engines determine what your page is about.
- Get social. Not on Facebook, Digg or other social networking sites? It’s time to get started. SMO (social media optimization) is highly effective for improving SEO when done right. If you aren’t social media “savvy” yet, get with the groove. You can find plenty of free information online about using social media to improve search engine ranking.
There is literally no end to the tactics you can use to gain higher visibility in the search engines. These SEO tips to help you “get noticed” are just the beginning!
If you have questions about SEO, or you’re wondering how we can help you with your SEO efforts, contact us for a FREE consultation. No obligation!
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