Many Atlanta small business owners focus more on how attractive their website looks and going overboard on content, rather than the factors that really drive in new leads and customers. When website design isn’t your forté, or you choose someone to design your site who’s somewhat knowledgeable in design but not an expert, it can cost you rather than save you money, in terms of leads and clients. What are some of the common mistakes made by small businesses when it comes to building a website?
No plan or goal for your website. Before you ever start designing a website, it’s vital to have clear goals and a solid plan. What are you trying to accomplish, and what specifically do you want potential customers to do when they arrive at your website? Take the time to develop a plan and clear goals.
Design that isn’t search engine “friendly.” Flash may look cool or using Frames to design your site may cost less, but it comes at a huge cost – search engines may not index your pages, or it may be invisible. This is catastrophic for good search engine rankings, which means people may never find your site by performing a search. Many amateur designers don’t truly know what works, and what may be damaging when it comes to web design and search engine optimization.
On a side note, effective SEO requires extensive keyword research, a good content strategy, and well-written content, among other things. If you aren’t the best writer and don’t really understand how to research the most important keywords for your business, or how to incorporate them into your content, you may want to hire an SEO professional or content writer.
Lack of clear calls-to-action. When a visitor lands on a page and doesn’t find what he/she is looking for in an instant, hitting the “back” button is likely what’s going to happen – which means your visitor will go to a competitor’s website. Your pages should clearly communicate what you offer, provide value, and most important, include a great call-to-action. You have to lead visitors along, because sometimes they don’t know what to do next. A great call-to-action entices your visitor to perform a certain action, such as making a purchase, signing up for your newsletter, or taking advantage of a limited time offer. Be creative in your messaging to really capture your visitors’ interest!
These are a few of the most common web design mistakes small business owners make. It can be the result of trying to build your website yourself and do it in a matter of days (or even hours), or working with a designer who lacks the knowledge and skillset that are essential for great results.
Web design is our business; it’s what we’re passionate about, and what we do best. If you’re a small business owner in Atlanta who wants exceptional results and a team who works closely with you throughout the process, call EBB Web Design today. For us, nothing but the best will do!Google+