Is your website getting more traffic for specific keywords than it once did, or less? Are you ranking higher in the search engines organically, or has your website’s rank dropped? In order to achieve more visibility and success online, there are a few SEO metrics you should be measuring on a regular basis. If you simply implement a few proven tactics and hope they will be effective, you’re essentially “flying by the seat of your pants.” To be successful online, you cannot just cross your fingers and hope for the best. The Internet is ripe with competition; it’s important that you stay on top of what’s working, what isn’t, and what you need to do to improve things.
Here are 5 SEO metrics that you should be watching constantly so that you know what needs tweaking:
- Backlinks – Quality backlinks are one of the most important aspects of SEO today. As you add content to your site, distribute press releases or share case studies, the number of quality backlinks to your website should grow. Keep in mind that you want backlinks from authority sites, and that the anchor text linking to your pages does matter.
- Discovery index – What does this mean? You’re simply “discovering” what keywords are being used by searchers to find your company each month. When the number of unique keywords (other than those you optimized your site for) being used to find your website in the search engines increase, it’s important that you include these keywords in your content strategy, effectively capturing additional qualified traffic.
- SEO ranking – This one is a no-brainer! Most companies are “chomping at the bit” every week or month to see if their website has moved up in the search engine rankings. If you’re not, it’s critical that you begin tracking organic search visibility. Otherwise, you don’t know if your SEO efforts are working.
- Facebook “likes,” Twitter “tweets” and so on – Are your social signals working for you? Today, some search engines (including Google and Bing) determine rank by a number of factors, including social signals. The number of likes, tweets, shares, comments, etc. DOES affect your ranking, so measure how well you’re doing in the social media arena.
- Determine where your traffic is coming from – Is most of your traffic coming from referrals, social media sites, paid ads or organic search? Which is converting better? It is essential that you understand whether your organic traffic is growing, and which source of traffic seems to bring higher conversions.
SEO obviously isn’t the easiest area of online marketing, but it IS essential to your company’s success. If you aren’t analyzing these metrics, you should be!
Need a little more help weeding through the metrics? Give us a call, and we’ll be happy to chat with you!Google+