As a business owner in Atlanta, San Francisco, or anywhere else it’s important to get inside the minds of visitors to your website in order to deliver the best possible experience. It’s all about meeting the needs of your audience and understanding what they think as they browse the web. Our web design team has a few helpful tips below to help you understand the questions people want answers to once they’ve landed on your site.
Visitors first and foremost want to know what your website is about – how it adds value, what your business is all about. This should be simple for visitors to determine in just seconds, otherwise they’ll leave your site if it’s too hard to figure out what exactly it is you do, and how it will help them. Once visitors decide your site offers the value they’re searching for, the next step is navigating in order to find the specific service/product/benefit they’re looking for.
Is your website easy to navigate? Internet users quickly get frustrated when they can’t figure out how to get where they want to go easily. Your menu should be simple and your site should be designed in a way that will allow the user to quickly scan navigation links and content. Also keep in mind that people naturally scan or read from left to right; your site’s navigation should make complete sense. We’ve all landed on websites that leave us wondering if the information we’re looking for is there, and if so how to get to it. This is what you absolutely want to avoid! The simpler the better.
What can visitors do on your company website? Can they download a product brochure, sign up for your newsletter, search products/services and have similar products/services recommended to them, find content relevant to their questions, etc.? Functionality is hugely important; a website that works well and leads to conversions is critical not only to your audience, but to your company’s success.
Other key factors to consider when it comes to your website
There are dozens of other questions visitors to your website will have. Some include:
- Is your site professionally designed in a way that conveys trust; relaying that it is safe to use?
- Can the visitor quickly find how to contact you?
- Is your company’s physical location clearly visible or easy to find?
- Is the purchasing process simple, or somewhat complicated?
- How quickly will someone from the company get back to the visitor if he/she contacts you?
When it comes to a business website it’s all about the user. Sure, you would love to boast about being in business for 70 years, how your business is family run and its history, etc. While it does convey trust when a visitor sees you’ve been in business for decades, to your audience it’s really all about “me, me, me.” Be sure your website answers all of the questions users have and provides exactly what they’re looking for!
Ultimately your company website shouldn’t make users think too hard. Make it simple to navigate, functional, valuable, and filled with content that answers your visitors’ questions. At EBB Web Design, our Atlanta website design team knows what users want and how to deliver. Give your business an edge!Google+