As an Atlanta business owner who’s somewhat digital savvy you may have heard of UX design and thought it was another one of those complicated technical terms. It’s simple, really, and it means design for a great user experience (UX). Is user experience all that important for your business and brand? Absolutely. There are several compelling reasons why UX design matters – and it can actually impact your online success in many aspects.
Of course you want a competitive edge! Did you know that less than half of websites today have a clear call-to-action, or CTA? It’s important to think of the competitors, even if yours is a small business. Today’s consumers want slick, easy-to-use, streamlined – they want the best possible user experience! Think of Myspace in its heyday and Facebook today. Whether a major player or a small, obscure corner of the web, there are countless competitors and they’re all vying to see who’s going to win over the crowd! In today’s competitive internet landscape, you MUST have a competitive edge or else you’ll be left in the dust – sort of like Myspace was.
High bounce rates are scary – and dangerous. As someone who likely browses the web yourself occasionally, how many websites have you come across that you left almost immediately, before even finding out what was offered? Design is a huge element of user experience. In fact, about 94% of people get their first impression of a website or business from the design. Continuous scroll is one aspect of design today that consumers love, as they don’t have to navigate from page to page as often to find what they’re looking for. Ultimately, you want a very low bounce rate because it means users are sticking around instead of heading off to your competition – and they’ll be back! Bounce rate also plays a role in how Google sees the quality and effectiveness of a website, which can impact SEO.
What’s it really all about? Revenue, of course. You’re in business to make money, and clear CTAs, low bounce rates, appealing design, traffic, and even how you compel visitors to interact with your business are all part of the user experience. Ultimately, great UX design results in higher revenue.
At EBB Web Design, we want to make it simple for you. While UX design is somewhat conceptual, your ultimate goal should be to give users the best possible experience so they come back for more. Our team of Atlanta web designers are ready to help take your business to the top!Google+