As Atlanta web designers, we know the battle between web design and content has been raging for years – which is more important? The truth is, both have equal weight when it comes to success for businesses on the Internet. It all boils down to the fact that a healthy balance of good design and content creates a winner, every time.
Think of it this way: Form and function, with web design being the form and content the function. The form creates that essential great first impression visually, while the function (content) engages and informs the audience, and attracts search engines – important for a higher search engine ranking.
Potential customers come to your website for the content you provide, whether in the form of text or multimedia. It’s information they want, answers to their questions. If the design is amazing and eye-catching, even better – but it isn’t the prettiest page people want, it’s solutions. Good design is visually appealing and attracts potential customers to your business website, but great content is what actually keeps them there, browsing your site to learn more and find solutions.
Essentially, when done right, the design of your website together with great content helps in developing a branding message that is cohesive. When it comes to obtaining a higher rank in the search engine results pages, content and design are both key factors.
Yes, content is still king today, but a website that is well-designed immediately conveys to the user that you care about the details and how you present your company and its products/services.
In the end, exceptional content and great web design are equally important, one no more important than the other. It takes the right balance of both to develop a successful online presence, so content and design are partners instead of competitors!
Looking for a website for your business that gets the job done, helping attract new clients, build your brand, and position your company as an authority in your industry? Rely on the Atlanta web design team at EBB Web Design for results that go beyond your expectations.Google+