Your new website is finally ready to launch; the design looks fantastic, your logo is perfect, the navigation is simple enough for a two year old, and the content is engaging, informative, and guaranteed to capture the attention of visitors. All of your calls-to-action are compelling and attention grabbing. Does this mean your website is finished? This question definitely qualifies for our web design FAQ, since it’s someting we’re asked on nearly every project. Our web designers have decided . . . maybe not. Web design and development is an ongoing thing! Here’s why.
Design isn’t usually good for a lifetime. Styles change; websites, like cars, become outdated in appearance and functionality after a while. Trends in website design and standards change. When someone visits your site and it looks 20 years old, they may not hang around long enough to see how great your offer is!
Malicious attacks become more common online, meaning websites are more vulnerable. Security is becoming more and more important to consumers who shop online, and people who are tech-savvy and vicious are figuring out more ways to violate security. Frameworks and other tools in making a website secure may not hold up forever, particularly against new, more complex risks.
Plugins and other third-party tools used in designing a website may need to be upgraded. Anyone who uses WordPress in designing a website knows the importance of updated versions and how the latest, most up-to-date plugins can affect not only stability, but performance and speed.
Social media, mobile applications, responsive design, etc. . . . given the rapid growth of mobile devices and modern technology, there is always something new on the horizon that can affect how your website is viewed on those devices, whether your website is integrated properly with social media, and more. You must stay connected in order to compete online today!
Many business owners believe the old adage, “Build it and they will come.” They may come (with the implementation of the latest, most effective SEO strategies and paid advertising), but how long they stay may depend if your website looks and functions like it’s from the dinosaur age. At EBB Web Design, our Atlanta web designers are passionate about effective, superior design and functionality. Call us today, and remember – your website is a work in progress, even when you think it’s done.Google+