Nearly anyone who has a business online has heard it a hundred times over the last couple of years – content rules, big time. Content marketing has become all the rage, and it is essential to building your brand and being found online, which brings us to our next web design FAQ in the series. Can great content overcome bad web design? Not likely. The fact is, if your web pages have navigation or design issues (such as it won’t load properly on a mobile device), visitors will abandon your site in search for another.
Intuitive, appealing design is where every content marketing strategy should start. Even though it’s only text or a video, the elements that surround your content and support it should be visually appealing. While there may be plenty of value in a website in terms of knowledge and helpful information, the fact is lack of visual appeal runs people off. It’s just that simple.
So, how can you make sure that your content marketing and design works?
Consistency is key. Design should be consistent and flow smoothly, just like your content. Our Atlanta web designers are skilled in designing sites that help control how visitors’ use your website, so that the information you want them to see first will be what they see.
Tell your story with more than words. Videos and images can help you get your message across effectively without being too wordy. Thoughts, images, feelings, senses, action – really help the visitor “experience” your story, instead of just reading it.
Provide simple navigation. When a user lands on your blog, will he/she be directed where to go next? Is it easy for a visitor to find his or her way around your site? Navigation should make it easy, but also use consistent language throughout your pages.
Make sure sharing is enabled. A huge part of a successful content marketing strategy is the sharing through social networks. If your target market hangs out on Facebook or Pinterest, use sharing buttons so that your visitors can easily share your posts, videos, and other content. This helps your content achieve viral status.
From PC screens to smartphones, make sure your content can be read. Content optimization for all devices is critical today, given the number of people who access the web from tablets, iPads, and smartphones.
Yes, great content that’s engaging, informative, and even inspiring is important – but it cannot conquer bad design! The solution is to ensure your content marketing strategy is not designed to stand on the content alone, but all elements of design.
Need a website that is hugely effective, optimized for search engines, and inspires your audience to take the action you want it to take? Count on the Atlanta web design team at EBB Web Design.Google+