If you’ve been surfing the Internet for the past five or ten years, you’ve no doubt noticed website design has changed dramatically. As a business, you may not really know what flat web design is. Essentially, it’s a less is more, minimalist approach to website design. This approach has become more popular in the last year or two, as consumers look for simplicity and more people are using mobile devices to search for products, services, and information. Ease of use is critical for today’s consumers, and the less cluttered a website and the easier to navigate, the better.
What’s the difference in yesterday’s websites and today’s? Basically, those of a few years ago tended to favor flash and adornment while neglecting functionality and substance. The emphasis in the past was more on features that resembled real life in terms of imagery, and text was often jumbled – a mess, in fact, hard for users to make sense of. Today, web designers have found that flat web design is the solution for most businesses who desire a balanced blend of function and visually appealing aesthetics.
Essentially, website design of a few years ago was more distracting and less fluid. Users often could not easily navigate to or find the information they were looking for, and pages were filled with images, banners, ads, content, seemingly endless navigation menus, etc. Users would perform a search, and find websites that were actually more confusing and jumbled than helpful. Enter flat website design – all the rage today in our increasingly digital world!
True, the description ‘flat web design’ sounds a little boring and of very little interest. What’s ironic is that quite the opposite is true! Flat website design incorporates the perfect blend of colors that captivate the user’s eye and attention, along with trendy typography and ease of use. Unlike the websites we were accustomed to seeing a few years ago, today’s eliminate loud, distracting patterns, intricate or rich textures, and gradients. Flat design is simple, and incorporates all elements into a layout that is interactive, appealing, and easy to use regardless of the device a person uses to search the Internet.
At EBB Web Design, we are constantly on top of the latest trends in website design, and what users want. We know that today’s consumers are in a rush, and want solutions immediately. This is one case where KISS (Keep it Simple, Stupid) truly is the rule! We invite companies small and large to contact our Atlanta website design professionals today for results that go beyond your expectations.Google+