When most people think of web design, they think of the visual aspects – how a website looks at first glance. While this is no doubt critical to keeping your visitors on your website, our Honolulu web design team knows that effective design of your company’s site begins with market research. Think about what it would entail if you were setting up a brick-and-mortar storefront. Would you do it without researching the right location, signage, and how inviting/functional the space was on the inside? Of course not!
Designing an effective website that will accomplish the same goals online as your physical storefront accomplished offline requires competitor research, examining industry trends, developing your brand and determining a marketing approach, thorough keyword research, even polling customers. It’s really not as simple as putting up a website that ‘looks good.’ Your website should be user-friendly, functional, and a good reflection of your brand.
Market research is one of the most important aspects of building a website that will accomplish your goals. Knowing who your customer is, what their motivations are to buy, and their concerns and needs will help in developing an engaging website.
Analyzing your competition will help you create an online presence in which you stand apart, offering that extra little ‘something’ your customers want, but your competitors don’t have.
What better way to determine how to do things better and get innovative new ideas than from your existing customer base? There is no better way to learn what your customers really want and need than to ask them! They’ll even appreciate your concern, and feel that you’re connecting with them on a personal level.
As a trusted Honolulu web design company, we know that creating an effective website can be a daunting task. It’s about a lot more than eye candy and content. When you want a website that not only captures visitors’ eyes and attention but engages and attracts them in a way the competitors’ websites fail, count on the experts at EBB Web Design!Google+