As Atlanta website designers, we know that there are LOTS of terms most business owners aren’t familiar with. The language and terms we use are often completely “Greek” to our clients, although they’re normal, everyday words and phrases our team use all the time, often forgetting that others aren’t used to what seems like a foreign language. We don’t want to leave you scratching your head, so we’ve provided a few terms below to help you avoid feeling completely in the dark when it comes to web design terms.
CSS is used to develop the look and feel of your website, a piece of code in the background you don’t see and that is separate from your site’s content pages.
HTML, or Hypertext Markup Language, is used to display links to other pages or websites, images, and text. This is also a type of “code” you or your visitors don’t visually see when browsing your pages, but is essential to the user experience, SEO, and more.
White space is the blank area surrounding your website’s content, images, videos, infographics, or other objects. Some designers refer to this as “negative space,” and white space is essential to set off various areas of your pages and eliminate a congested or “confusing” appearance.
Visual hierarchy – one of the most critical principles in great web design, visual hierarchy is the order in which your website attracts the human eye and interest – ultimately, how those visiting your site perceive what they see, and which elements are more important than others. From the size of fonts, shapes, or images to call-to-action buttons, visual hierarchy impacts what you want to make more prominent on your website – what’s most important to not only the user, but your goals.
Color schemes are extremely important to the design of your website, as colors are proven to have an impact on people’s emotions. Color schemes, also referred to by some as “color harmonies,” is the combining of two or more colors from the color wheel, whether complementary or contrasting. The colors you use in web design can make a huge impact on the visitor’s perception or “first impression” when visiting your website.
Alignment refers to how the elements of your website are positioned to others. For instance, if your page is “left aligned” the content will be shown in alignment to the left. Alignment may be applied to not only text but also images, graphics, videos, and other elements of your site, to make it appear balanced and cohesive.
There are literally hundreds of web design terms we could define, far too many to list them all here. When you’re having a website designed for your Atlanta business, simply ask your design team to explain any terms you don’t understand! At EBB Web Design, it’s our job to help our clients understand every aspect of the process along the way; after all, it is YOUR business and online presence you’re putting in our hands.Google+