Great web design is essential for all businesses, whether yours is in Atlanta, Hawaii, or anywhere else in the world. Unless you’ve been hiding under a rock, you probably know that quality content (and lots of it) has become HUGE in recent years in terms of audience engagement and SEO. What web design trends can you expect in 2016? Many experts believe a minimalist approach is what it takes this year, which we’ll talk about below.
Flat design, two-dimensional shapes & figures, videos – either full-screen or background – are expected to be important for elevating the perceived quality of a website in potential customers’ eyes. In the Internet world, speed is important – and content will be less of a distraction, part of the decor that attracts your audience.
Enhanced performance, responsive design. As those surfing the web for products, services, and information use multiple devices, the work of a web designer becomes more complicated than ever. While responsive website design is nothing new, companies with old websites will decide redesign is essential to remain visible and compete, regardless of the platform consumers use. Fast speed is also CRITICAL.
Design will be “stripped back” to essentials, again because of the desire for minimalism in an increasingly complicated Internet world. Those searching the web want what they want now, and they want it to be as simple and uncomplicated as possible.
Storytelling will stand out. Remember the old banner ads and other advertising that covered websites a few years ago? Consumers became blind to ads, and the same is true of content. While content is still critical, yours will have to engage your reader on an emotional level in order to stand out and get noticed.
Typography that fits your theme, card based design similar to what you see with Microsoft and Pinterest – there are many design trends you’ll see this year that will be important. If there is one “constant” in web design, it’s that nothing ever stays the same!
As a business owner, are you ready to hit 2016 running? At EBB Web Design, our Atlanta web design professionals are always on top of the latest trends – we know what’s essential and effective, and what’s simply a passing fad. Contact us today and rest assured your website will never look (or function) like an old dinosaur!Google+