Not too many years ago, SEO and web design or web development were two completely separate professions. In the past few years it’s become apparent that the two are closely connected; in fact, you can’t have one without the other and be successful! As Atlanta website designers, our team is highly proficient in not only design and development, but SEO, content and social marketing, and more. Why do we wear all these different hats? Because we know it’s essential for success in the great big virtual world of the Internet.
Six or seven years ago SEO was easy. Buy thousands of links for a few bucks, stuff the pages with keywords, cram keywords in meta and title tags, and voilà!! It was done. Search engines quickly caught on to “gaming” the system, and this approach doesn’t work today. Websites must be designed with the user in mind, providing relevant, informative, valuable content, not pages that are stuffed to the edges with keywords. It’s an entirely different game today!
Yes, killer content is critical today – but even that isn’t enough! Website developers understand the importance of structure on a site’s ranking. Your website must be responsive, structured in a way that’s easy to navigate, have good page speed and layout, and much more. These factors also come into play in how well a site ranks, and while most SEOs focus primarily on content, web developers are experts on building web applications, the coding in the background, understanding the importance of a great user experience, etc.
What does it all mean? Essentially, it’s best to have one team that can bring all of the elements of a successful online presence together. When you have an SEO company working on search engine optimization, a web design firm developing your website, and a marketing firm for social media, paid advertising, and other promotional needs, it’s often hard for one hand to know what the other is doing. Ultimately, too many cooks in the kitchen can result in chaos!
By choosing a company with a team of experts in every aspect of building a business online, you enjoy a seamless and effective experience. While EBB Web Design focuses heavily on website design and development, our team consists of experts in SEO, social and web content, marketing, and more. Count on us for results, and an experience that’s far less stressful than dealing with multiple service providers. We are up to the task!Google+