Web marketing, or internet or online marketing, used to be viewed as a luxury by many business owners. Today, it’s a necessity for companies whose goal it is to reach the greatest possible level of success. It all stems from the fact that consumers use the internet to make purchasing decisions, with more than 90% of people looking for products, services, and information online. Without a website, and the marketing strategies that form the “spokes” to your hub (website), you’re doing yourself and your company a huge disservice.
What are the benefits of web marketing? There are too many to list, but here are a few.
Lower costs. Most web marketing strategies (including blogging, social media, email marketing and hosting your website) don’t cost a small fortune, unlike advertising on television, in print, mailing out brochures and sales flyers, etc. The ROI is better, and you enjoy the ability to reach an unlimited number of potential customers!
Speaking of reach…with the internet, you can reach clients around the world if you wish to do so, without having a brick-and-mortar outlet in every corner of the globe. Depending on how high your website ranks in the search engines for your most important keywords, social media campaigns, and even paid advertising, distance is no longer a barrier. The internet reaches all around the globe, which means you can, too.
Tracking makes personalization possible. There are lots of ways to track what’s happening on your website and analyze the results of your efforts – our web marketing experts can help with that. In doing so, you’re able to personalize offers to clients, know their preferences and what type of products they like, and more. It’s even possible to develop cross-selling campaigns targeted to certain types of buyers based on the data available to you in analytics.
Social connections and relationship building. Consumers today have an “it’s all about me” attitude, and they enjoy companies and brands that give them personal attention. This is easier online than offline, since you can build relationships through email and social media marketing, your blog, and other methods. Encourage customers to review your products or services on your website, communicate special deals via email or on your social media pages, engage with fans and followers on social media. Make it fun, but most important, pay attention to your target audience and their needs.
Maybe you have an ancient website that was designed prior to the rise of the smartphone that needs an overhaul, or you need help with your online marketing efforts in order to increase brand awareness, traffic, and conversions. At EBB Web Design, our Atlanta digital marketing team can take care of your every need, giving you the personal attention essential to reaching your desired goal.Google+