Atlanta businesses know that the most important metric of their website is that is converts; your goal is to convert visitors into leads, and leads into buying customers. As experienced Atlanta website designers, we know that from one year to the next, the features that are most important change. While we’re well into 2015, we want to enlighten readers regarding the four most important design features or elements that have the ability to increase website conversion rates.
First, long scrolling sites. Not too many years ago, scrolling sites were a no-no – users didn’t want to have to scroll down to see what was below the “fold” of the page. Today, because of the increasing popularity of mobile devices, home pages that scroll offer the highest return. Users aren’t forced to click on three or four links to find what they’re looking for; it’s all available on the front page.
Online videos. It should come as no surprise to any business that visual elements are more interactive and engaging than text and graphics alone. Video is most effective when used on product pages, particularly for ecommerce websites. Videos make it possible to engage visitors through product/service information/demonstrations, testimonials, even reviews with industry experts.
A/B or “split” testing. In 2015, the availability of testing tools makes it simple to analyze page titles, descriptions, website copy, layout, design, and other elements that can affect conversion. It’s vital to know which elements are performing or raising conversion rates, and which need improvement or are a waste of your time and effort. A/B testing can lead businesses to develop and implement a completely new strategy that you may never have considered before.
Site search. Can users find what they’re looking for with minimal effort? In 2015, high-level site search functionality is essential. Whether through a drop-down menu or search box that allows users to search using keywords/search terms, site search features are extremely important. Users to your website want to be able to find what they’re looking for in an instant; otherwise, they will go straight to your competition! Studies indicate that websites offering site search convert on average five to six times higher than websites that lack high-level site search functionality. This is huge!
At EBB Web Design, we keep up with the latest website design trends and know what works for business owners who want to become more visible and successful on the web. While there are literally dozens of “scales” business owners use to rate their websites, the one thing that is really critical is your conversion rate. If your visitors aren’t following through with a tangible action, rely on our Atlanta website design professionals for a website that truly accomplishes your goals, and increases conversions.Google+