Let’s face it, good SEO isn’t exactly what you would call cheap. Many companies feel they don’t have the money to hire a firm that’s reputable and charges what their services are truly worth. Therefore, a company may decide it’s best to outsource the work to India, or to ask a trusted service provider just what they can do for $100 month. This is your business you’re talking about. Is it really smart to put your marketing and SEO in the hands of the cheapest vendor you can possibly find?
The sad truth is, many proclaimed SEO service providers simply want to take your money, and provide little in return. Maybe a little “black hat” magic or some flash-in-the-pan gimmick that’s here today and gone tomorrow. Experienced professionals know what works for the long-term, and how to put your website/services/product in front of those who need them.
Here are a few reasons going the cheapest route for SEO and web marketing isn’t the smartest idea:
- Firms that charge rock-bottom prices cannot possibly spend the necessary time to implement all of the strategies necessary for a successful campaign that yields results.
- Cheap SEO firms often have your content developed by even cheaper content providers overseas. What do you get? Content that reads like gibberish, and that hardly anyone can read other than search engine robots. Google wants quality content that delivers value to your reader. Not likely to happen going the cheap route.
- Choosing an SEO firm that is deeply discounted when compared to others may actually end up costing you more. If the provider uses unscrupulous methods such as building inbound links through link farms, over-optimizing content or even “black hat” tactics, it may give you a boost temporarily – but then your website will sink to the bottom, and it will cost you even more to get things back on track.
- Today, digital voodoo simply doesn’t work. For the money you throw away on cheap SEO each month, you’re losing far more than that in potential leads and sales because the quality of your site isn’t enough to attract your audience, much less convert them to leads or buyers.
What will it be for you? The truth is, going cheap with your SEO and web marketing will only cost you more in the end. When it’s your business on the line, it just doesn’t pay to be cheap.Google+