Many business owners want to become familiar with every type of marketing strategy that’s being used today. While you may not have time to focus on all of them yourself, your marketing team or even a digital marketing agency can help ensure you’re getting the word out. One of the most popular buzz words over the past year or so has been “influencer marketing.” Sounds great, but what is it exactly?
Essentially it’s an evolving SEO trend with many benefits, including increased brand visibility, traffic growth, and more user engagement. Certain people are influencers; they have the capacity to effect the behavior, development, or character of people or things. For instance, influencers may be capable of impacting the character of a brand, which can be hugely important in selling products or services and generating a buzz among others in the industry.
Think of celebrities and athletes who influence brands in a particular field; Jacqueline Smith in clothing and accessories, Cindy Crawford in skincare – the list goes on and on. When you partner with influencers in your industry to promote your brand, you can reach a much larger audience. There are lots of influencers who aren’t celebrities or well-known athletes, so don’t be intimidated.
With influencer marketing, it’s critical to set goals in terms of what you hope to achieve with the help of influencers. Is your goal to increase sales or traffic, build brand awareness, or promote a new product? Be sure of your goal before you go any further.
Begin to search for influencers who would be the right fit for your needs; those appropriate and effective in your desired target market. Start narrowing down your list to ensure you have the right influencers by learning all you can about them via social media platforms, browsing their websites, finding out about their likes and interests, and watching how they engage and communicate with their audiences.
How to connect with influencers once you’ve decided on those who best fit your needs? Become recognizable to them. You can do this by following influencers on Facebook and other platforms, subscribing to video channels such as YouTube, commenting on posts, and eventually sending an email once you’re sure the influencers will be familiar with your name/brand.
It all comes down to building a personal relationship with those who would be effective influencers in your field or industry. While it sounds tough, it does take some time and effort – but the payoff is well worth it when you realize you’re achieving your goal.
At EBB Web Design, we know the importance of all types of marketing in reaching success in a world that becomes more competitive every day. For all of your digital marketing, web development, social media and content needs, trust our team for outstanding results!Google+