On the Internet, you can find plenty of misinformation about SEO – everything you read seems to conflict with something else you just read. What really matters when it comes to search engine optimization in 2016 and beyond? Our SEO team has revealed what’s most important below, so you can soar above and beyond your competitors.
Basically, all signals point to backlinks – but NOT the kind webmasters obtained a decade ago. The point is not to gather as many as possible from other websites whether they’re relevant or not, but to attract them because your content is of the highest possible quality, and offers valuable information to readers. What you want is contextual mentions from those media outlets that are considered “authorities.”
A high bounce rate is simply bad for business. What is a bounce rate? This simply refers to how long visitors remain on your pages. The longer people stay, the better in the eyes of search engines, who naturally assume that if visitors stay longer, there must be something really good there. If visitors don’t stay long on your website, Google knows it – and it can affect your search engine rank. Be sure to put your best, most informative and engaging content toward the top half of your page. Otherwise, visitors may bounce from your website as if they were on a trampoline – which could sink your SEO efforts. The secret is to “hook” visitors as soon as they arrive by providing content that’s easy to digest, and provides answers, solutions, and value.
Don’t skimp on content. Sure, people have short attention spans – but if your articles and web pages are focused and compelling, those who need answers or solutions will keep reading. Search engines love content that’s in-depth and provides readers with the information or answers they’re looking for, so don’t think you have to limit your articles or blog posts because of consumers’ short attention spans. If it’s good, they’ll read it – which goes back to what we mentioned earlier, they’ll stay on your site longer, lowering your bounce rate!
Make sure your content’s highly focused. No one wants to read an article or web page that seems to go off topic somewhere along the line. Whether you’re writing about a product, service, new location, or industry news, stay focused and on topic. When you veer off course, visitors’ attention spans may wander – which means they’ll leave your page.
As you can see from the information we’ve provided above, good SEO for 2016 and beyond is really all about outstanding content. Sure, on-page SEO is important, and including keywords (the most often searched terms and phrases) and attracting quality links from relevant sites or social media is essential – but in the end, it all points back to content that people want, need, and find valuable enough to share with others.
At EBB Web Design, our Atlanta SEO professionals know how to achieve the results you want for your business, which is increased visibility and brand awareness, more leads, higher conversion rates, and ultimately, more sales. Contact us today for outstanding results!Google+