For years, companies have achieved visibility online mostly by relying on SEO tactics. While good search engine optimization is still critical in reaching your target audience, social media is fast becoming essential in building brand recognition and higher search engine ranking. Unfortunately for those companies who have been around for awhile, many wonder what the heck social media even is! Sure, everyone on the planet has heard of Facebook, Twitter, YouTube and MySpace, but when it comes to business, you may not have a clue as to how it integrates into your online marketing plan.
Essentially, social media gives you a way to communicate with people in a way that is more conversational and relaxed. Through social media platforms, you can put your products and services in front of people in a way that doesn’t seem pushy or forced. That being said, if you intend to use social media in your marketing strategy, be prepared to dedicate time to it every day. This isn’t something you can do only once each week or month, when you have some extra time or think about it. Just like other marketing strategies, social media requires effort and dedication to grab attention and keep the momentum going.
Develop and Grow Relationships
Marketing through social media sites allow you to create and grow relationships with people who might otherwise never know about your business. Many people today go straight to Facebook, and never surf the internet. How would you reach those potential customers otherwise? You wouldn’t. Getting involved in the conversation and letting people get to know your personality engages them, and makes you “real” in their eyes. Consumers become more aware of your company and your brand. If you offer an exceptional product or service that really delivers and provides a solution to peoples’ problems or needs, you can be sure they will share it with others. Customer loyalty is another advantage of social media marketing.
Still a little skeptical? While this form of marketing won’t work on its own or without implementing a strong SEO campaign, you will see how it can grow your brand, increase conversions and ultimately increase profits. Some of the companies that are involved in social media marketing today include Dunkin Donuts, BMW, Coca-Cola and CNN. If you aren’t getting the results you want for your company through the old “tried and true” marketing strategies alone, give social media a try. We think you’ll become a believer!
E.B.B. Interactive is a full service social media agency that can help you connect with your audience. Want to learn more? Give us a ring at 877-323-0661.Google+