Branding is powerful – perhaps more powerful than you even realize. Think about it; when you search for a product or service on the web, do you ever find yourself checking the URL before you click on the site? Most people do. If you recognize or recall a brand that seems familiar, you’re more likely to click on that website. This is true even when the link is further down in the search results, maybe number 8 or 9 on the page rather than number 1 or 2.
Why is that? Powerful branding draws you in; when you’re familiar with a brand and feel it’s trusted, you’re more likely to think you’ll get the content or solution you’re looking for. Why wouldn’t the same work for you? It would.
A little more food for thought, since we’re on the topic. When you’re searching for something online, have you ever noticed that brand names seem to come up frequently, more than obscure businesses without a strong brand? Probably so. This could be due to the fact that lots of people are talking about the brand, and/or there are lots of links pointing to the branded site. Google believes in strong brands – that’s no secret. They also prefer these sites, which is why you see them more often than companies or brands you’ve never heard of. What does this mean for your Atlanta small business? You should put more effort into your branding, plain and simple!
Once you realize the importance of branding for being found online and ranking highly in search engines, you’ll understand how it can completely change the direction of your business – in an upward direction, headed for success beyond what you ever thought possible.
Now that you realize how important branding really is, what can you do to leap over and above companies that are unbranded and put little effort into it?
Decide if you’re taking the steps to brand your business. Do you participate in social media? Are there reviews about your company online, and do you submit press releases when your business is expanding, has a new product or service, or has received recognition? Do you have a LinkedIn page? As a business, how many professional organizations have you joined – and more importantly, have you made it known online? These are a few things you can do to increase brand awareness and jump ahead of your competitors!
Of course SEO and great content can help you reach the top of the search engine results pages (SERPS) temporarily, but it takes more than that to stay at the top. It’s essential to put your brand out there, and KEEP it in the mind of consumers.
At EBB Web Design, we strongly believe in SEO for Atlanta businesses; however, we also know the importance of a strong branding strategy. It takes work and dedication to get to the top and stay there. For all of your online marketing needs, count on our team of Atlanta marketing professionals!Google+