When you think of website design, you may think about how the pages look visually – the color scheme, logo, layout, header, and other visual components. As a team of highly skilled web designers, we know that all of these things are essential to a company’s success and visitor engagement. However, without great content the rest is simply decoration!
While it’s true that visual appeal is important to capture your visitors’ eyes and attention, the content is what they really come for. It’s been proven time and time again that quality, useful content is the most important element in user interface design by far. Put a website with less than quality content and a nice layout next to a site filled with informative, engaging content and a simple structure, and which will perform better? The one that engages the reader through compelling, informative, or even entertaining content.
Here are a few reasons it’s important to use content as the foundation of your website’s design:
Web design should highlight copywriting, not the other way around.
When users notice your design’s interface too much, it’s likely due to the fact they don’t like it. Your website should be simply designed and easy to navigate; users notice when a site feels “clunky” or awkward and it’s nearly impossible to find what they’re looking for. The same goes for content – bad copywriting will kill your website, because far more users know now to read and write than to interpret great design.
Users see a website, the “whole” of it. They see the colors, graphics, content – all of it. Design and content are inseparable; they are essentially two sides of one coin.
Great content communicates your primary message; therefore, your site’s design structure should highlight and communicate this message. How your content reads plays a critical role in whether your website will attract more leads and customers, and how well it converts.
Ultimately, the goal of your website’s design should be to reinforce the content on your pages.
At E.B.B. Interactive, our San Francisco web designers understand the importance of great copy in designing an effective, highly converting website. Contact us today, we are confident we will exceed your expectations!Google+