Many small business owners don’t really see any need in having a website designed. Maybe you don’t see the benefits from a website, or feel that it just isn’t within your budget. Perhaps your business operates on a local level, and in your mind is as successful as it will ever be. Whatever the reason, if you’re a business owner who doubts the benefits of having a professional website designed, maybe you don’t really see all of the advantages. We’ve listed a few of the reasons your Atlanta business NEEDS a website below.
More credibility with potential customers. It’s an Internet world, and consumers go to the Internet every day in search of products/services. You business will gain credibility, but even more important, you may be able to avoid losing potential customers to competitors who DO have a professional website.
A website works for you 24/7 – it’s always open! Unlike your brick-and-mortar business, a website is accessible all the time whether a potential customer is searching for information at 6 in the morning, midnight, 3 a.m., or on weekends. Even when you’re closed, your website provides a wealth of information about your products/services, your company’s history, industry news, and more.
If you decide to, you can target a wider market. Maybe you’re happy offering your product or service locally, or perhaps expanding to other cities/states is in the back of your mind. Today, the Internet makes it possible to sell literally anything to anyone, regardless of where the customer is located. If you’re a local boutique specializing in women’s clothes and accessories, why limit who you sell to? Expand your target market.
A website saves you time – and time is money. Think of all the ways you communicate with customers: in person, through email, in brochures, traditional mail, lots of time on the phone, maybe even radio or television ads. All of this costs money, and requires your valuable time. Once your business website is developed and launched, your customers can access your entire catalog, learn about your services, browse products and their descriptions, and more. Your website provides a wealth of information your customers can access whenever they like, and this saves you an incredible amount of time.
Ultimately, without a professional business website you are losing customers every day to your competitors who do have websites. The world is on the Internet today, considering approximately 80% of consumers use it to search for products, services, and information they need to know in guiding them through the purchasing decision.
Still think you don’t need a website? When you decide to come into the “real” business world of today, give the Atlanta website design team at EBB Web Design a call.Google+