Pay-per-click advertising can be a very effective method for attracting your target customer and building leads – but it can also be risky. As a qualified Honolulu PPC management services provider, we want to enlighten you regarding the good and the bad with PPC. It’s easy to spend a fortune and not get the results you want, but this can be avoided if you take the time to really understand how it works.
What’s good about pay-per-click advertising?
You can get almost immediate traffic, and it can be a bargain. It’s also highly flexible when compared to other forms of advertising, as you can schedule your campaigns for certain days or hours of the day, adjusting to your industry’s market conditions. PPC can be a real bargain, especially if you discover keyword niches where you can be the top bidder for around .10 or .12 per click. This is cheap when compared with many other forms of paid advertising!
The bad side of PPC advertising
If you aren’t careful, pay-per-click ads can cost you a bundle. Here is where it’s important that you be careful not to spend more by getting caught up in a bidding war that will cost more than the potential return. Trying to be number one (having your ad at the top of the paid ads) can end up costing you thousands. In addition, you want your ads to be displayed not only on Google and Bing, but on the “right” networks – otherwise, the traffic you get may end up being junk traffic.
Pay-per-click advertising can be very confusing and complex, especially for those new to this form of paid advertising. Natural or “organic” search engine optimization is essential, but a long-term approach that doesn’t provide immediate traffic. PPC advertising can provide immediate results, but it has to be carefully managed in order for you to get the best bang for your buck!
At EBB Web Design, our Honolulu PPC management services are designed to help you reach success with pay-per-click advertising. Contact us BEFORE you make a costly mistake!Google+