Whether your business is small or large, social media is the game changer when it comes to the success you experience with online marketing. It used to be that you could optimize your website and pages for your most important key terms and phrases, collect a large number of inbound links, and see amazing results; not so much today, as search engines work to “weed out” the junk and deliver quality, relevant results to searchers. As experienced social media marketing professionals in Atlanta, we want businesses to understand the role social media plays in building brand trust and awareness, increasing traffic, building customer relationships, and giving SEO a boost. Bascially, we want to explain why social media is important to your overall digital marketing strategy.
The benefits of social media marketing are many, and include:
- Generating leads
- Lower marketing costs
- Increased sales
- Developing loyal fans
- Increased visibility
In 2013, Americans spent on average nearly 40 minutes each day on social media sites. This is a larger amount of time spent than on any other online activity, including email!
Search engines “listen” to social media signals in ranking websites, so it’s an important component of SEO. Google considers how many shares, likes, and re-tweets companies get on blog posts, articles, and other information they share on sites like Google+, Twitter, and Facebook. Content that’s engaging and valuable gets shared by your followers and their friends, which indicates to Google it’s providing what users want.
Social media is a great way to build relationships with potential and existing customers, and even address any customer service issues before they grow into something potentially damaging. Social media lets you interact with customers on a more “human” level, and at the same time monitor what people are saying about your products, services, or brand.
Consumers use social media before purchasing a product or service to see what experiences others have had, and to learn others’ opinions. Because sites like Facebook, Pinterest, LinkedIn and others are so far-reaching, you can put your product/service in front of a huge audience, increasing leads and sales.
It all boils down to the fact that if you’re not using social media as part of your overall online marketing strategy, you’re severely limiting the potential exposure and success for your company! Social media isn’t just a playground for teens and twenty-something’s today, it’s a very real and very important aspect of marketing online.
At EBB Web Design, our Atlanta social media marketing services help companies gain increased visibility, leads, and customers online. Give us a call today to learn more about what social media can do for you.Google+