As a trusted Atlanta web design company, we want online businesses to understand the importance of effective website structure. Imagine if you were to go to your favorite store – maybe Walmart – and could barely find your way in, let alone locate what you were looking for. You walk in and no one is there to direct you; all of the aisles are set up at strange angles, the lights are out, and instead of being where they once were, the products are strewn in floors, out of place, in helter-skelter fashion. What would you do? No doubt look for the “exit” sign – and that’s just what your visitors will do if your website isn’t well-structured so they can quickly find what they’re looking for!
In reality, Walmart is set up to entice visitors to buy, to welcome you to browse the aisles (and buy more than you went in for). Special “deals” are set up as soon as you enter the store, aisles are clearly marked with the merchandise you will find on those aisles – and this is exactly how your website should be structured!
Establish your website’s architecture
Simple navigation is a must. Talented website design firms in Atlanta know that no one wants to dig through dozens of pages in search of the information they’re looking for, and they won’t – they will leave and go to your competitors. Keep your site’s navigation tabs to a minimum; if you have a huge site with many pages, consider a dropdown menu to consolidate secondary pages or move them to the bottom of the page, at the footer section. Users should be able to reach all internal pages of your site in no more than two to three clicks.
User experience matters, perhaps more than anything else
For users, the experience is emotional before anything else (although they probably don’t realize it). The color, design, and copy make all the difference in whether the visitor will remain on your site, or leave – within a few very short seconds.
- Color – Color evokes emotion, sets the mood. Bright colors are cheerful and energetic; subdued tones make a user feel relaxed and at ease. When you want a visitor to take action (make a purchase, sign up to your email list, etc.) consider bright, catchy colors that get noticed.
- Design – Great design is critical – it is, in essence, the “face” of your website. The right messaging and layout are key to the success of your website, and determine how long your visitor will stick around. A simple, aesthetically pleasing website with the right balance of style, color and other page elements will ensure your website does its job – attracting the visitor’s attention and keeping him/her on your site.
- Content is King, and clutter a definite turn-off. Your content should be informative, engaging, magnetic, and most of all unique. Write great content, but keep it to the point and address your visitors’ questions. Avoid clutter as it only confuses your visitor as to which direction he/she wants to go, which will lead in one direction – the exit sign (otherwise known as the “back” button).
At E.B.B. Interactive, we are an Atlanta web design company focused on one thing – success for our clients! If your website’s structure is lacking, it’s likely running off potential customers. Let us put our expertise to work for you.Google+