At EBB Web Design, we understand that not every Atlanta PPC management company can boast the fact that it is Google Adwords Certified. When you are in search of a firm that can effectively manage your pay-per-click campaigns, it is important to know whether the company you choose is certified! There are some very important reasons for choosing an Adwords Certified company, not the least of which is the fact that it will make an enormous difference in whether your campaigns are successful. Why blow your advertising budget to bits?
Here are just a few of the reasons it’s critical that you work with an Atlanta PPC management firm that is Adwords Certified:
Anyone, literally ANYONE can open an Adwords account and run ad campaigns – and this includes some of the companies who claim to be experts in pay-per-click advertising. Google doesn’t care whether an individual who opens an account knows what he or she is doing, or not. This means you could potentially have someone who is no more skilled in Adwords than you are managing your campaigns – and you’re paying good money for it!
Today, it’s a MUST that the company you choose to manage your PPC campaigns is trained. Why? It is a well-known fact that Google Adwords is complicated and complex. All of the tools and features can be overwhelming, and it continues to become more confusing every day with more features being introduced.
Individuals who are certified in Google Adwords must pass an examination. This means in choosing a certified management company, you are getting a professional who thoroughly understands Adwords in every aspect from the most basic to the most complex. There is a lot more involved than choosing a few keywords, creating an ad and crossing your fingers.
Not only is PPC advertising one of the quickest ways to drive targeted traffic to your offer, it’s also THE fastest way to burn up your advertising spend. This is why you should be sure the company you are working with is Google AdWords Certified before you choose them to manage your ad campaigns.
As a top-rated Atlanta PPC management firm, E.B.B. is ready to take your online advertising to an exciting new level! If you’re ready to get started, contact us now.Google+