“Way back when,” or in the “old days,” there was something business owners knew as “word of mouth” advertising – and it was truly the best kind of advertising, because it meant gaining new customers through the recommendations of others. Today, it’s still a highly effective way to market – only it’s changed. Now, it’s called social media! As a web design and digital marketing agency, we know you’re probably confused right about now, but we’ll explain.
No doubt you’ve heard of social media (Facebook, Twitter, etc.), considering it’s all over the media and maybe all you’ve heard about over the last few years from your kids, friends, etc. You may even be sick of the topic, but if you’re a business owner it’s super important to have a company account – especially if you’re having issues gaining new customers, or building better brand awareness and recognition. Why?
A potential customer performs a search for your products, services, or even on your company name. Your website pops up – great! But as far as researching a little further, that’s all there is. No Facebook or Twitter, LinkedIn, or other social media pages to be found. Essentially, social media helps you create the all-important bond with clients – it gives your company a personality and puts real people behind the name.
People of all ages love social media today because they can not only learn more about a company and what it stands for, but they can also check out posts, the latest news, contests, and even find out what their friends’ opinions are or get recommendations. This is where the “word of mouth” advertising comes in. Believe us, social media is all about word of mouth!
If you don’t have a company social media page, you can bet those who were searching for yours and didn’t find it will check out your competition to see if they have a Facebook, Twitter, or LinkedIn page. We have this innate need to discover the human element behind the company. What has your company accomplished, and do you engage in community service or with the public? When someone browses your company page, they may see that one of their friends or a relative or neighbor follow your posts or Tweets – and that’s a big deal.
Social media isn’t all about business, and that’s what makes it so fun. Whether you’re hosting a community service event, hiring new employees, or having an open house at your business, you have the power to make your page fun, educational, and engaging. It’s also important to interact, so be sure to reply to comments or “like” the good things people say about you. When someone says something negative, it’s also a great platform to address any issues in a positive way, which just makes your company look even more professional to others.
Yes, it takes work and time. If you don’t have the time to create a company social media page and manage it, designate someone else in your company. Hire an agency specifically for the purpose of creating and managing your social media accounts – you’d be surprised at how many people do this for a living. However you go about it, make sure it happens! Otherwise, you’re being left in the dust of your competitors.
At EBB Web Design, our Atlanta team is skilled in all aspects of online marketing, including social media. We invite you to give us a call so we can chat, today!Google+