Millions of successful businesses across Atlanta and around the world rely on WordPress for website development – for many good reasons. Perhaps you’ve heard of WordPress and are looking to build a new business website, or even update your existing site, but you aren’t sure exactly what this open source CMS (content management system) is. Our digital marketing experts are happy to enlighten you!
First, let’s start with content management systems. What is this, and why does it matter? A CMS makes it possible for you to manage, add, or edit content on your website, even when you have little or no knowledge of programming. Rather than contacting your programmer and waiting to make updates, you or someone within your company can take care of it now. This is just one of the reasons WordPress has been and continues to be one of the most popular systems for developing websites since it all began in 2003.
Responsive web design and SEO friendly. Today, it’s vital that a website is responsive – but what does that mean? Simply that the website can be properly viewed and navigated on any device screen, regardless of how small or large the device. The majority of WordPress themes are capable of reformatting to the size necessary for a good user experience, whether on a smartphone, tablet, netbook, or desktop computer screen. This is important not only because you want potential and existing customers to have the best possible user experience, but because Google considers responsive design in search engine rankings. When it comes to SEO, WordPress sites often rank highly because they’re search engine friendly.
A WordPress website also has features you can add on to your website, called plugins. This makes it possible to easily add a gallery, custom form, private login area, and other features so your website can be easily updated and grow according to the needs of your business, without a complicated overhaul.
Perhaps one of the most popular features of WordPress is the blog component, which makes it super simple to add a blog post no matter where you are. A blog provides the opportunity not only to inform and engage your target audience, but continually add new content – important for search engine optimization. Google LOVES informative, unique content, and websites that offer fresh content that users find valuable or that gets shared with others tend to rank higher in search engine results.
As you can see, there are lots of reasons to choose WordPress when developing your business website. We’ve mentioned only a few of the basics above, but if you’re looking to learn more just give us a call! At EBB Web Design, our Atlanta web design team is comprised of experts in WordPress, CSS3, PHP, HTML5, and other coding languages you may not be familiar with. We make what seems complex or complicated, simple.Google+